A Practical Guide to Strategic Narrative Marketing (ePub)
How to Lead Markets, Stand Apart and Say Something Compelling in a Crowded Content World
(Sprache: Englisch)
Strategic Narrative Marketing will shift the way you think about and develop company messaging. Using this guidebook, you have an action plan to create a consistent, unified message that stands out and moves your organization from explaining - to leading....
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Produktinformationen zu „A Practical Guide to Strategic Narrative Marketing (ePub)“
Strategic Narrative Marketing will shift the way you think about and develop company messaging. Using this guidebook, you have an action plan to create a consistent, unified message that stands out and moves your organization from explaining - to leading. It addresses the persistent challenge of having something meaningful and compelling to say, and provides a framework to create a new industry narrative that is unique, differentiating and inspires category change and organizational leadership. Whether you need to align your company, change perceptions, gain influence as a true thought leader, or attract talent and investment, Strategic Narrative Marketing can help elevate your story to win in the market.
Autoren-Porträt von Guy Murrel
Guy Murrel is a principal and co-founder of Catapult PR, a Boulder-based PR and marketing agency. For over 20 years, Guy has helped high-tech clients create compelling narratives that position their companies for success. In this guide, Guy shares some of Catapult's experience and lays out a clear framework to follow with how-to's, tips and guidance to create your own Strategic Narrative and launch new market categories that drive business results.
Bibliographische Angaben
- Autor: Guy Murrel
- 2016, 57 Seiten, Englisch
- Verlag: Outskirts Press
- ISBN-10: 1478775386
- ISBN-13: 9781478775386
- Erscheinungsdatum: 10.08.2016
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 0.20 MB
- Mit Kopierschutz
Sprache:
Englisch
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