A Stakeholder Approach to Corporate Social Responsibility (ePub)

Name: A Stakeholder Approach to Corporate Social Responsibility
Brand: Taylor & Francis
SKU: 75428581
Price: 180.99 EUR
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Pressures, Conflicts, and Reconciliation (Sprache: Englisch)

Autoren: Philip Kotler , François Maon

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A Stakeholder Approach to Corporate Social Responsibility, Philip Kotler, François Maon

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According to a recent McKinsey & Co. global survey, 95% of surveyed CEOs believe that 'society has greater expectations than it did five years ago that companies will assume public responsibilities.' In turn, corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society. The editors of A Stakeholder Approach to Corporate Social Responsibility, who include marketing guru Philip Kotler, have combined a collection of original applied research contributions that bring together the two important disciplines of stakeholder theory and social responsibility theory.

Autoren-Porträt von Philip Kotler, François Maon

Dr Adam Lindgreen is Professor of Marketing at Cardiff Business School. He received his Ph.D. from Cranfield University. He is widely published. His most recent books are Managing Market Relationships and Memorable Customer Experiences. Dr Philip Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, and is hailed as 'the world's foremost expert on the strategic practice of marketing.' He is the author of numerous books including Marketing Management, the most widely used marketing book in graduate business schools worldwide. Professor Kotler has consulted for such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck, and Samsung, and he has advised foreign governments. Dr JoÃ«lle Vanhamme is Professor of Marketing at Edhec Business School. She received her Ph.D. from the Louvain School of Management, the Catholic University of Louvain. She is widely published. Her most recent books are The Crisis of Food Brands and Memorable Customer Experiences. Dr FranÃ§ois Maon is Assistant Professor of Strategy and Corporate Social Responsibility at the IESEG School of Management. He also received his Ph.D. from the Louvain School of Management. He has published in several journals.

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Bibliographische Angaben

Autoren: Philip Kotler , François Maon
2016, 464 Seiten, Englisch
Herausgegeben: Adam Lindgreen
Verlag: Taylor & Francis
ISBN-10: 1317186575
ISBN-13: 9781317186571
Erscheinungsdatum: 16.03.2016

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Dateiformat: ePub
Größe: 6.02 MB
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