Acceptance of Remote Services / Applied Marketing Science / Angewandte Marketingforschung (PDF)
Perception, Adoption, and Continued Usage in Organizational Settings
The increasing employment of information and communication technologies in companies and households has led to considerable changes in the way services are conceived, developed, and delivered. Nancy V. Wünderlich employs a multi-method approach comprising...
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The increasing employment of information and communication technologies in companies and households has led to considerable changes in the way services are conceived, developed, and delivered. Nancy V. Wünderlich employs a multi-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantitative study to analyze remote services. She develops the Interactive Technology-Mediated Service Model (ITSUM) to provide a comprehensive approach of explaining both initial acceptance and repeated, continued usage of remote services in organizations. Finally, she derives managerial implications for remote service providers on how to increase remote service acceptance among their customers and facilitate the export of remote services.
Autoren-Porträt von Nancy Wünderlich
Dr. Nancy Wünderlich received her doctorate at Technische Universität München under the guidance of Prof. Florian v. Wangenheim and Prof. Mary Jo Bitner.
Bibliographische Angaben
- Autor: Nancy Wünderlich
- 2010, 2010, 262 Seiten, Deutsch
- Herausgegeben: Nancy V. Wünderlich
- Verlag: Gabler, Betriebswirt.-Vlg
- ISBN-10: 3834985333
- ISBN-13: 9783834985330
- Erscheinungsdatum: 09.08.2010
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