Advanced Presentations by Design (PDF)

Based on extensive research studies from the fields of
communication, marketing, psychology, multimedia, and law,
Advanced Presentations by Design, Second Edition, provides
fact-based answers to the most-often-asked questions about
presentation design. The book shows how to adapt your presentation
to different audience personality preferences, what role your data
should play and how much of it you need, how to turn your data into
a story, and how to design persuasive yet comprehensible visual
layouts.

The book's accessible 10-step Extreme PresentationTM method has
been field-tested in organizations such as Microsoft, ExxonMobil,
HJ Heinz, PayPal, and the Executive Office of the President of the
United States. Written from the perspective of a marketer and
business manager, this new edition offers practical, evidence-based
advice for bringing focus to problems and overcoming challenges.
The book offers practical guidelines for:

* Structuring Stories: The book presents the SCORE method
for sequencing data (Situation, Complication, Resolution, Example)
into a powerful story that grabs the audience's attention at the
beginning and holds it through to the end.

* Using Graphics: The author provides numerous examples of
charts and other graphics, explaining which can help you best
present your data.

* Setting Goals for Presentations: The book reveals why
it's important to set measurable objectives for what you want your
audience to think and do differently after your presentation.

This comprehensive resource offers a proven process for creating
a presentation that gets noticed and compels your audience to take
action.

Praise for Advanced Presentations by Design

"Shocking but true: You don't have to be Steve Jobs to create
presentations that your audience will enjoy and that will also get
you results. Even for everyday presentations, I've found that Dr.
Abela's unique approach helps you replace crushingly dull and
overlong presentations with fresh work your audience really cares
about and that you actually enjoy creating!"

--Sanjay Acharya, Vice President, Akamai
Technologies

"Advanced Presentations by Design is the best researched
book on presentation design that I've ever had the privilege of
reading. I recommend it for those of you who want the confidence of
knowing how best to plan and design successful presentations."

--Gene Zelazny, author, Say It with Charts and
Say It with Presentations

"This book is essential for any executive who doesn't have time
to wade through sixty-page PowerPoint decks. You will want to make
this book required reading for all your staff."

--Stew McHie, Global Brand Manager, ExxonMobil