Advanced Theory and Practice in Sport Marketing (ePub)
Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level.
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Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level.
Kyle J. Brannigan is Assistant Professor of Sport Management at the University of Wisconsin-Parkside, USA. Kyle's main research interests are revenue generation and sport marketing. Before becoming a professor in sport management, he worked in the field for various organizations such as the NFL, NCAA, and many others such as The Aspire Group. During his time with the Aspire Group Kyle helped generate ticket revenue and garnish donations for Army West Point Athletics.
Kevin P. Cattani is Professor of Sport Marketing and Management and Director of the Master's in Management in the Sport Management program at the University of Dubuque, USA. He leads a multidisciplinary group of students seeking practical tools and strategies to be effective leaders in the broader sport industry. Furthermore, Kevin helped establish the Master's program in 2018 in response to the need for graduate education in the tri-states area (Iowa, Illinois and Wisconsin) and has been a part of the university's emotional intelligence program.
Jason D. Hunter is Associate Professor of Physical Education and Sport Management at Rockford University, USA, where he has redesigned the Sport Management curriculum and built internship opportunities with the Chicago Blackhawks, Rockford IceHogs, Milwaukee Bucks, Milwaukee Brewers, Milwaukee Wave, Rockford Rivets, Chicago Sky, Rockford Meltfest Road Race,
- Autoren: Eric C. Schwarz , Kyle J. Brannigan , Kevin P. Cattani , Jason D. Hunter
- 2022, 4. Auflage, 336 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1000622983
- ISBN-13: 9781000622980
- Erscheinungsdatum: 11.08.2022
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 1.72 MB
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