Advertising to Children (PDF)

Name: Advertising to Children
Brand: Palgrave Macmillan
SKU: 61121454
Price: 96.29 EUR
Availability: OnlineOnly

New Directions, New Media (Sprache: Englisch)

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This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising,...

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Bestellnummer: 61121454

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Autoren-Porträt

Moondore Ali, Bina Nusantara University, Indonesia

Susan Auty, Lancaster University, UK

Emma Boyland, University of Liverpool, UK

Monique Buijzen, Radboud University Nijmegen, The Netherlands

Sandra Calvert, Georgetown University, USA

Kara Chan, Hong Kong Baptist University

Maria Chu, City University London, UK

Jason Halford, University of Liverpool, UK

Joanne Harrold, University of Liverpool, UK

Jane Herbert, University of Sheffield, UK

Brian Kelley, Fordham University, USA

Tim Kirkham, University of Liverpool, UK

Charlie Lewis, Lancaster University, UK

Shiying Li, University of Sheffield, UK

Nicki Newman, University of Sheffield, UK

Laura Owen, University of Reading, UK

Megan Pickering, University of Sheffield, UK

Amanda Staiano, Pennington Biomedical Research Center, USA

Athanasia Tziortzi, Frederick University, Cyprus

Jessica Williams, Fordham University, USA