An analysis how the Balanced Score Card approach could enhance the personal contentedness considering the change in the society from a Work/Life balance to a multi-duty-life of individuals in consulting companies in Germany (PDF)

Inhaltsangabe:Introduction:
1.1, Introduction and background:
¿Social changes are making their mark. Current developments constitute a tremendous upheaval that, over the next ten years, will exert a lasting influence on people¿s everyday lives, their desires, values, and their behavior as consumers¿.
¿¿Work vs. Life¿ turns into a ¿Multi-Duty-Life¿: The uncommitted ¿self-time¿ is diminishing¿.
The GIM (Gesellschaft für Innovative Marktforschung) developed the Delphi 2017 study where they came to the conclusion mentioned above.
The results are significant information how the individuals will change their behavior and needs over the next years. But how does this affect the approaches of consulting companies that want strengthen the work/life balance of their employees?
¿To help our people balance work and life Accenture has flexible work arrangements in more than 30 countries around the world.¿
¿We also offer a wide variety of traditional and non-traditional work/life programs for employees and their families.¿
Especially in times when well educated employees are a rare property the necessity is high to offer more then just good salaries. The innovative fantasy is needed to develop solutions that differentiate a company from their competitors (competitor in case of different employer). Particularly in cases when highest assignment is questioned from the employees, the employer must find uniquely solutions.
The author wants to analyze the existing tools that are used to support the work/life balance. After questioning a representative number of consultants from different consulting companies based in Germany he wants to elaborate areas that are important for the employees. The survey structure will be oriented on the four perspectives of the Personal Balanced Scorecard. The Personal Balanced Scorecard is based on an approach from Hubert K. Rampersad and integrates personal goals with career goals. Based on the results the author wants to develop tools that support the individual needs. Additionally the Personal Balanced Scorecard will be used to support employees to manage their needs and to support the employer to measure the current satisfaction level and the improvements.
1.2, Aims and objectives:
The aim of the dissertation is an analysis how existing tools support an enhancement of the contentedness of employees within consulting companies based in Germany. Based on the results of the survey and on expected cultural changes evaluated in [...]