Analysis of the bio- and nano-technological market of Germany to find market entry strategies for chosen IBM Research Developments (ePub)
(Sprache: Englisch)
Essay from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: keine, Baden-Wuerttemberg Cooperative State University (DHBW), course: Intercultural Management, language: English, abstract: In this seminar...
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Essay from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: keine, Baden-Wuerttemberg Cooperative State University (DHBW), course: Intercultural Management, language: English, abstract: In this seminar paper I want to discuss about IBM's efforts in the biotechnology and nanotechnology sector. As the lecture international management designated I will coin these efforts with strategies of market entry within Germany. I have chosen IBM, a US-based company, because it is highly involved in building future technologies. The Company is well known for its activities around the world and sees itself as a globally integrated enterprise. However, cultural attitudes of different countries still determine the success or failure of market entries. Germany is known as a technology-leading country. Also dealing with powerful NGO's the success of new market entry with modern technology might seems less predictable .
In the first part of this paper I give a brief description about IBM, its research fields related to the topic and outline four research examples. Followed by an introduc-tion of Germany's cultural attitude to bio- and nanotechnology I provide some strategic suggestions on how IBM could manage the expansion of its efforts within the targeted country.
In the first part of this paper I give a brief description about IBM, its research fields related to the topic and outline four research examples. Followed by an introduc-tion of Germany's cultural attitude to bio- and nanotechnology I provide some strategic suggestions on how IBM could manage the expansion of its efforts within the targeted country.
Bibliographische Angaben
- Autor: Daniel Bartel
- 2011, 1. Auflage, 19 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3640824644
- ISBN-13: 9783640824649
- Erscheinungsdatum: 10.02.2011
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: ePub
- Größe: 0.62 MB
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Sprache:
Englisch
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