Analysis of the bottlenecks of marine fish supply chain in Sri Lanka (PDF)

Academic Paper from the year 2020 in the subject Business economics - Supply, Production, Logistics, , language: English, abstract: Supply Chain Management and Logistics are the most significant factors for the commercial marine fish supply chain; the study has considered only the Marine Fish Supply Chain (MFSC) for local markets in Sri Lanka. The Supply Chain helps to assess the efficiency of the marketing and distribution system while finding ways to improve well-performed and efficient supply chain management. Objectives were established to analyse marine fish supply chain, its main aspects, and actors and bottlenecks in the local market, understanding and analysing of preventive measurements of bottlenecks to give recommendations. Main bottlenecks are lack of marketing strategies, market structure constrains, lack of proper information flow, and inadequate infrastructure facilities.

The study used two data types for the analysis as primary data and secondary data. Primary data was gathered from the responders, i.e. fishermen, consumers, and locations such as primary, wholesale, and retail markets. Secondary data were gathered from government institutions' reports, text books, printed journals, e-journals, and websites. Recommendations were made according to the findings, which can be used as the corrective and preventive measures.

The study analysed data using most suitable analytical methods including fishbone analysis, marketing margin, marketing efficiency index, average net share of the consumer price, and fisherman share of one consumer rupee. Fishermen are assured of a fair price for harvest, the best quality preferred species for affordable prices for consumers, consumer satisfaction, elimination of stagnant position of supply chain, and higher contribution for the Gross Domestic Product (GDP).