Analytics in a Big Data World / SAS Institute Inc (ePub)

The guide to targeting and leveraging business opportunities
using big data & analytics

By leveraging big data & analytics, businesses create the
potential to better understand, manage, and strategically
exploiting the complex dynamics of customer behavior. Analytics
in a Big Data World reveals how to tap into the powerful tool
of data analytics to create a strategic advantage and identify new
business opportunities. Designed to be an accessible resource, this
essential book does not include exhaustive coverage of all
analytical techniques, instead focusing on analytics techniques
that really provide added value in business environments.

The book draws on author Bart Baesens' expertise on the topics
of big data, analytics and its applications in e.g. credit risk,
marketing, and fraud to provide a clear roadmap for organizations
that want to use data analytics to their advantage, but need a good
starting point. Baesens has conducted extensive research on big
data, analytics, customer relationship management, web analytics,
fraud detection, and credit risk management, and uses this
experience to bring clarity to a complex topic.

* Includes numerous case studies on risk management, fraud
detection, customer relationship management, and web analytics

* Offers the results of research and the author's personal
experience in banking, retail, and government

* Contains an overview of the visionary ideas and current
developments on the strategic use of analytics for business

* Covers the topic of data analytics in easy-to-understand terms
without an undo emphasis on mathematics and the minutiae of
statistical analysis

For organizations looking to enhance their capabilities via data
analytics, this resource is the go-to reference for leveraging data
to enhance business capabilities.