Anti-Consumption (ePub)
In this edited volume, the leading scholars in the field engage with consumers, marketers, corporations and policymakers as well as space dynamics and network formation to provide an in-depth examination of anti-consumption.
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In this edited volume, the leading scholars in the field engage with consumers, marketers, corporations and policymakers as well as space dynamics and network formation to provide an in-depth examination of anti-consumption.
Michael S.W. Lee is an award-winning Associate Professor of Marketing at The University of Auckland with research interests in anti-consumption and consumer resistance, and specific expertise in the area of brand avoidance, innovation resistance, dissatisfaction and complaining behaviours. An offshoot of his doctoral research delved into consumer perceptions of brands associated with genetic modification. Overall he is interested in why people reject certain markets or offerings and how industries can understand consumers better in order to adapt, improve, become more sustainable or, in some cases, overcome resistance. His latest research applies anti-consumption to areas of public policy and consumer well-being, where he is particularly interested in consumer perceptions, attitudes and
Recognising a need for international collaboration, Mike founded The International Centre of Anti-Consumption Research (ICAR) in 2005. Under his Directorship, ICAR continues to organise international symposiums and special issues in quality journals, providing an avenue of research for hundreds of scholars. Mike's contribution to the area has resulted in the Association of Consumer Research recognising anti-consumption as an official field of inquiry.
- 2022, 256 Seiten, Englisch
- Herausgegeben: Hélène Cherrier, Michael S W Lee
- Verlag: Taylor & Francis
- ISBN-10: 100064832X
- ISBN-13: 9781000648324
- Erscheinungsdatum: 01.09.2022
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 4.72 MB
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