Applying Communication Theory for Professional Life (PDF)
Applying Communication Theory for Professional Life, by Marianne Dainton and Elaine D. Zelley is the first communication theory...
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Updated Edition of Bestseller!
Applying Communication Theory for Professional Life, by Marianne Dainton and Elaine D. Zelley is the first communication theory textbook to provide practical material for career-oriented readers. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps you understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings.
New to the Fourth Edition
- All case studies now include specific questions about ethical issues associated with the narrative of the case and how knowledge of theory can help you negotiate these ethical dilemmas.
- The simulated “Education as Entertainment Theory” includes apps and other new media forms of educational content, keeping you up-to-date with the latest technology.
- Four new case studies have been added to show you how the theories are tied to recent events. The cases are titled:
1. “You’re Fired”
2. “Bad Move”
3. “Million Dollar Manipulation”
4. “The (New) Media Culture Wars”
- New research and scholarship for all theories can be found in the “Chapter Summaries” and “Research Applications” of each chapter.
- Numerous political examples have been added to reflect the increasingly divergent political rhetoric in the United States.
Elaine D. Zelley (MA, PhD, The Pennsylvania State University; BA, Ursinus College) is an associate professor of communication at La Salle University in Philadelphia. She teaches communication theory, interpersonal communication, group communication, and communication ethics. Elaine’s research also focuses broadly on the communication of relationship maintenance. She is particularly interested in women’s friendships and the messages used to sustain such relationships. She has also coauthored several book chapters dealing with the topics of relationship maintenance and friendship.
- Autoren: Elaine D. Zelley , Marianne Dainton
- 2017, 288 Seiten, Englisch
- Verlag: Sage Publications
- ISBN-10: 1506315461
- ISBN-13: 9781506315461
- Erscheinungsdatum: 22.12.2017
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 3.64 MB
- Mit Kopierschutz
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