Archetypes in Branding (ePub)
A Toolkit for Creatives and Strategists
(Sprache: Englisch)
Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's...
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Produktinformationen zu „Archetypes in Branding (ePub)“
Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.
Bibliographische Angaben
- Autoren: Joshua C. Chen , Margaret Hartwell
- 2012, 128 Seiten, Englisch
- Verlag: F+W Media
- ISBN-10: 1440329753
- ISBN-13: 9781440329753
- Erscheinungsdatum: 16.08.2012
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Ohne Kopierschutz
Sprache:
Englisch
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