Balancing Values. An Indian perspective on corporate values from Scandinavia / Aus der Reihe: e-fellows.net stipendiaten-wissen Bd.Band 937 (PDF)

Seminar paper from the year 2013 in the subject Leadership and Human Resource Management - Miscellaneous, grade: 2, , course: International Human Resource Management, language: English, abstract: Pharmaz is a multinational pharmaceutical company, which headquarter is located in
Denmark. Worldwide, Pharmaz employs around 6000 people in 30 countries.
Currently, the management concentrates on presenting Pharmaz as a value-driven and
innovative company. As a result, the following three corporate values should be focused
prospectively (Dowling, Festing & Engle 2013, p. 319):
1. Empowerment of all employees,
2. Equal opportunities for developing the employees' competencies,
3. Openness in communication associated with knowledge exchange.

Furthermore, a focus for Pharmaz is the growth of the Indian subsidiary. It gains strategic
importance, more people shall be recruited and the management likes to take advantage of the
low cost, professional Indians.
Accordingly, Amrita Chopra, the senior financial manager of Pharmaz India, and Niels
Nielsen, the finance director of Pharmaz India (Dowling, Festing & Engle 2013, p. 322),
discuss the alignment of local work procedures. (Dowling, Festing & Engle 2013, p. 319)

In sum, Pharmaz reflects a company's cultural differences between Denmark and India, while
the Danish executives try to apply its new values. Also, the company represents the huge
managers' efforts that are required for the change. [...]