Be Seen, Be Heard, Be Memorable: Digital and Social Marketing Strategy (ePub)

Marketing is no longer just about placing your brand in as many places as possible with Google, Yahoo and Bing. The advent of social media and content marketing means that you have to truly engage with your customers.

You must show them you care about them before they will care about your business.

Think about a time when you learned something, saw something, felt something so powerful that you wanted to tell other people about it. You were proud and excited to spread the word because you knew other people would be as enthralled by it as you were. That's the kind of campaign you should strive to produce. This is called engagement, and engagement causes action.

Be Seen, Be Heard, Be Memorable will show you how to get the attention your business deserves. Loaded with over one hundred different tactics, examples and insights, this book is a field manual for developing campaigns that seamlessly integrate social media, search engine optimization, pay per click and content marketing. You will gain strategies to launch engaging and viral campaigns that bring in money and customers.

This step-by-step guide is the perfect reference manual for both the novice marketer and the seasoned web marketing veteran. Author, technology entrepreneur and marketing executive Amit Ahluwalia breaks down everything you need to know about the strengths and weaknesses of the different social, search, and management platforms. Then, he gives you the tools to ensure that your digital marketing campaigns create engagement. He is the master of emotional engagement, and he shares his strategies.

Nobody should even think about starting on a social media or digital marketing campaign without first reading this book.