Benefits and Drawbacks of Retail's Retention and Acquisition Strategy (PDF)

Submitted Assignment from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , language: English, abstract: This report focuses on Watson Pharmacy's firm in Australia and its relationship marketing. Incentive speaking, advertisement, engagement of social media and endorsement are the tools for the acquisition strategy of Watson company. Program loyalty, dialogue, referrals are the factors that have discussed retention strategy. Proper usage tools such as Facebook, Linkedin, and Twitter are useful for the Watson store. Guardian store is the main rivalry for this company, and this report is also highlighted about retention and acquisition strategy.

Comparison as per products and processes are also provided in this chapter. The benefits of this strategy are appropriately analyzed and understand about the facilities that have provided through the Watson Company. Integrating data and mobile retention is the ways to improve the challenging areas of this Watson Company. It might help to increase the sale and profit margin of the company. Hence, a proper strategy to attract consumers and increase the growth of the business is the primary relationship strategy of this company.