Beyond the Pale (PDF)

Personal tales of perseverance and beer making from the founder
of Sierra Nevada Brewing Co.

Beyond the Pale chronicles Ken Grossman's journey from
hobbyist homebrewer to owner of Sierra Nevada Brewing Co., one of
the most successful craft breweries in the United States. From
youthful adventures to pioneering craft brewer, Ken Grossman shares
the trials and tribulations of building a brewery that produces
more than 800,000 barrels of beer a year while maintaining its
commitment to using the finest ingredients available. Since
Grossman founded Sierra Nevada in 1980, part of a growing beer
revolution in America, critics have proclaimed his beer to be
"among the best brewed anywhere in the world."

* Beyond the Pale describes Grossman's unique approach to
making and distributing one of America's best-loved brands of beer,
while focusing on people, the planet and the product

* Explores the "Sierra Nevada way," as exemplified by founder Ken
Grossman, which includes an emphasis on sustainability,
nonconformity, following one's passion, and doing things the right
way

* Details Grossman's start, home-brewing five-gallon batches of
beer on his own, becoming a proficient home brewer, and later,
building a small brewery in the town of Chico, California

Beyond the Pale shows how with hard work, dedication, and
focus, you can be successful following your dream.