Big Data, Big Innovation / SAS Institute Inc (PDF)

A practical guide to leveraging your data to spur innovation and
growth

Your business generates reams of data, but what do you do with
it? Reporting is only the beginning. Your data holds the key to
innovation and growth - you just need the proper analytics.
In Big Data, Big Innovation: Enabling Competitive
Differentiation Through Business Analytics, author Evan Stubbs
explores the potential gold hiding in your un-mined data. As Chief
Analytics Officer for SAS Australia/New Zealand, Stubbs brings an
industry insider's perspective to guide you through pattern
recognition, analysis, and implementation.

Big Data, Big Innovation: Enabling Competitive
Differentiation Through Business Analytics details a
groundbreaking approach to ensuring your company's upward
trajectory. Use this guide to leverage your customer information,
financial reports, performance metrics, and more to build a
rock-solid foundation for future growth.

* Build an effective analytics team, and empower them with the
right tools

* Learn how big data drives both evolutionary and revolutionary
innovation, and who should be responsible

* Identify data collection and analysis opportunities and
implement action plans

* Design the platform that suits your company's current and
future needs

* Quantify performance with statistics, programming, and research
for a more complete picture of operations

Effective management means combining data, people, and analytics
to create a synergistic force for innovation and growth. If you
want your company to move forward with confidence, Big Data, Big
Innovation: Enabling Competitive Differentiation Through Business
Analytics can show you how to use what you already have and
acquire what you need to succeed.