Bottom of the pyramid: Doing business with the poor (PDF)
(Sprache: Englisch)
Essay from the year 2013 in the subject Business economics - General, grade: 1,7, University of St Andrews (School of Management), language: English, abstract: Strive for market shares, the willingness or necessity to increase revenues or diversify risk can...
sofort als Download lieferbar
eBook (pdf)
9.99 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Bottom of the pyramid: Doing business with the poor (PDF)“
Essay from the year 2013 in the subject Business economics - General, grade: 1,7, University of St Andrews (School of Management), language: English, abstract: Strive for market shares, the willingness or necessity to increase revenues or diversify risk can be key drivers for innovative firms in going abroad (Peng, 2009). Usually,these companies favour markets somewhat similar to their already developed, saturated home markets with a large potential customer base and mass purchasing power (London & Hart, 2004; Peng, 2009). The article 'Serving the World's Poor, Profitably' written by C.K. Prahalad and Allen Hammond, published in the Harvard Business Review in September 2002, stretches the tremendous sales potential for multi-national enterprises (MNEs) in doing business with the very poor. It builds on the socio-economic concept of the bottom-ofthe-pyramid (BoP), which refers to nearly four billion potential consumers with an annual income of less than US$ 2,000; that is two-third of the world's population (Prahalad & Hart, 2002)[...]
Autoren-Porträt von Benjamin Renner
Benjamin Renner studied in Hamburg, Cambridge, Shanghai and St Andrews. He earned a MLitt in International Business with Distinction from the University of St Andrews. Benjamin also has several years of working experience in foreign trade with his speciality being the export of capital investment goods from Europe to Asian markets.
Bibliographische Angaben
- Autor: Benjamin Renner
- 2014, 1. Auflage, 11 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3656594805
- ISBN-13: 9783656594802
- Erscheinungsdatum: 14.02.2014
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 0.40 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kommentar zu "Bottom of the pyramid: Doing business with the poor"
0 Gebrauchte Artikel zu „Bottom of the pyramid: Doing business with the poor“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Bottom of the pyramid: Doing business with the poor".
Kommentar verfassen