Brainfluence (PDF)
100 Ways to Persuade and Convince Consumers with Neuromarketing
(Sprache: Englisch)
Practical techniques for applying neuroscience and behavior
research to attract new customers
Brainfluence explains how to practically apply
neuroscience and behavior research to better market to consumers by
understanding their decision patterns....
research to attract new customers
Brainfluence explains how to practically apply
neuroscience and behavior research to better market to consumers by
understanding their decision patterns....
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Practical techniques for applying neuroscience and behavior
research to attract new customers
Brainfluence explains how to practically apply
neuroscience and behavior research to better market to consumers by
understanding their decision patterns. This application, called
neuromarketing, studies the way the brain responds to various
cognitive and sensory marketing stimuli. Analysts use this to
measure a consumer's preference, what a customer reacts to, and why
consumers make certain decisions. With quick and easy takeaways
offered in 60 short chapters, this book contains key strategies for
targeting consumers through in-person sales, online and print ads,
and other marketing mediums.
This scientific approach to marketing has helped many well-known
brands and companies determine how to best market their products to
different demographics and consumer groups. Brainfluence
offers short, easy-to-digest ideas that can be accessed in any
order.
* Discover ways for brands and products to form emotional bonds
with customers
* Includes ideas for small businesses and non-profits
* Roger Dooley is the creator and publisher of
Neuromarketing, the most popular blog on using brain and
behavior research in marketing, advertising, and sales
Brainfluence delivers the latest insights and research,
giving you an edge in your marketing, advertising, and sales
efforts.
research to attract new customers
Brainfluence explains how to practically apply
neuroscience and behavior research to better market to consumers by
understanding their decision patterns. This application, called
neuromarketing, studies the way the brain responds to various
cognitive and sensory marketing stimuli. Analysts use this to
measure a consumer's preference, what a customer reacts to, and why
consumers make certain decisions. With quick and easy takeaways
offered in 60 short chapters, this book contains key strategies for
targeting consumers through in-person sales, online and print ads,
and other marketing mediums.
This scientific approach to marketing has helped many well-known
brands and companies determine how to best market their products to
different demographics and consumer groups. Brainfluence
offers short, easy-to-digest ideas that can be accessed in any
order.
* Discover ways for brands and products to form emotional bonds
with customers
* Includes ideas for small businesses and non-profits
* Roger Dooley is the creator and publisher of
Neuromarketing, the most popular blog on using brain and
behavior research in marketing, advertising, and sales
Brainfluence delivers the latest insights and research,
giving you an edge in your marketing, advertising, and sales
efforts.
Inhaltsverzeichnis zu „Brainfluence (PDF)“
Preface Why Brainfluence? Chapter 1 Sell to 95 Percent of Your Customer's Brain Chapter 2 The "Ouch!" of Paying Chapter 3 Don't Sell Like a Sushi Chef Chapter 4 Picturing Money Chapter 5 Anchors Aweigh! Chapter 6 Wine, Prices, and Expectations Chapter 7 Be Precise With Prices Chapter 8 Decoy Products and Pricing Chapter 9 How About a Compromise? Chapter 10 Cut Choices; Boost Sales Chapter 11 Use All the Senses Chapter 12 Does Your Marketing Smell? Chapter 13 Learn From Coffee Chapter 14 Sounds Like Changed Behavior Chapter 15 The Sound of Your Brand Chapter 16 Exploit the Brut Effect Chapter 17 Smelly but Memorable Chapter 18 Learn From Yogurt Chapter 19 Neurons That Fire Together . . . Chapter 20 Who Needs Attention? Chapter 21 Passion for Hire Chapter 22 Create an Enemy Chapter 23 Use Paper for Emotion Chapter 24 Vivid Print Images Change Memory Chapter 25 Paper Outweighs Digital Chapter 26 Use Simple Fonts Chapter 27 When to Get Complicated Chapter 28 Memorable Complexity Chapter 29 Just Add Babies! Chapter 30 Focus, Baby! Chapter 31 Pretty Woman Chapter 32 Itsy, Bitsy, Teeny, Weeny . . . Chapter 33 Photos Increase Empathy Chapter 34 Build Loyalty Like George Bailey Chapter 35 Reward Loyalty Chapter 36 Loyalty, Rats, and Your Customers Chapter 37 Time Builds Trust and Loyalty Chapter 38 Ten Words That Build Trust Chapter 39 Trust Your Customer Chapter 40 It Pays to Schmooze Chapter 41 Shake Hands Like a Pro Chapter 42 Right Ear Selling Chapter 43 Smile! Chapter 44 Confidence Sells Chapter 45 Small Favors, Big Results Chapter 46 Hire Articulate Salespeople Chapter 47 You're the Best! Chapter 48 Coffee, Anyone? Chapter 49 Candy Is Dandy Chapter 50 Selling Secrets of Magicians Chapter 51 Soften Up Your Prospects Chapter 52 Mirror, Mirror on the Wall Chapter 53 Get Closer to Heaven Chapter 54 Child Labor Chapter 55 Give Big, Get Bigger Chapter 56 Make It Personal Chapter 57 Lose the Briefcase! Chapter 58 Ask Big! Chapter 59 Surprise the Brain Chapter 60 Use a Simple
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Slogan Chapter 61 Write Like Shakespeare Chapter 62 A Muffi n by Any Other Name . . . Chapter 63 Why Percentages Don't Add Up Chapter 64 Magic Word #1: FREE! Chapter 65 Magic Word #2: NEW! Chapter 66 Adjectives That Work Chapter 67 Your Brain on Stories Chapter 68 Use Story Testimonials Chapter 69 When Words Are Worth a Thousand Pictures Chapter 70 The Million-Dollar Pickle Chapter 71 Simple Marketing for Complex Products Chapter 72 Sell to the Inner Infovore Chapter 73 Want Versus Should: Time Your Pitch Chapter 74 Sell to Tightwads Chapter 75 Sell to Spendthrifts Chapter 76 Take a Chance on a Contest Chapter 77 Unconventional Personalization Chapter 78 Expect More, and Get It! Chapter 79 Surprise Your Customers! Chapter 80 Mating on the Mind Chapter 81 Guys Like It Simple Chapter 82 Are Women Better at Sales? Chapter 83 Do Women Make Men Crazy? Chapter 84 Cooties in Every Bag Chapter 85 Customer Replies Change Minds Chapter 86 It's Wise to Apologize Chapter 87 The Power of Touch Chapter 88 When Diffi culty Sells Chapter 89 Don't Put the CEO on TV Chapter 90 Get the Order Right! Chapter 91 Emotion Beats Logic Chapter 92 First Impressions Count--Really! Chapter 93 Make Your Website Golden Chapter 94 Rich Media Boost Engagement Chapter 95 Reward Versus Reciprocity Chapter 96 Exploit Scarcity on the Fly Chapter 97 Target Boomers With Simplicity Chapter 98 Use Your Customer's Imagination Chapter 99 Avoid the Corner of Death Chapter 100 Computers as People Afterword What's Next?
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Autoren-Porträt von Roger Dooley
ROGER DOOLEY is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales. He is President of Dooley Direct LLC, a consultancy that guides large and small companies in the implementation of new technologies and techniques. Dooley speaks regularly at publishing, advertising, and other industry conferences about neuromarketing and related marketing topics.??An expert in digital marketing, he is the cofounder and architect of College Confidential, the leading website for college-bound students and parents.
Bibliographische Angaben
- Autor: Roger Dooley
- 2011, 1. Auflage, 304 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1118175964
- ISBN-13: 9781118175965
- Erscheinungsdatum: 19.10.2011
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 1.87 MB
- Mit Kopierschutz
Sprache:
Englisch
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