Brand Currency (ePub)
A Former Amazon Exec on Money, Information, Loyalty, and Time
(Sprache: Englisch)
Last year's speed is now quaint. Business today moves at a pace so unforgiving it's easy to find yourself holding your breath, wondering if your company will be the next to fold. And then there's Amazon. While others struggle to innovate and remain...
sofort als Download lieferbar
eBook (ePub)
8.32 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Brand Currency (ePub)“
Last year's speed is now quaint. Business today moves at a pace so unforgiving it's easy to find yourself holding your breath, wondering if your company will be the next to fold. And then there's Amazon. While others struggle to innovate and remain relevant, it somehow surges ahead in sector after sector, blazing trails inconceivable when the bookseller opened its doors 25 years ago. The truth is, what drives Amazon's success isn't cutting-edge. It's ancient. In Brand Currency, former Amazon Advertising executive creative director Steve Susi takes you inside the corporate enigma to reveal the four currencies that dictate the customer's and Amazon's every move: money, information, loyalty, and time. Steve offers firsthand experience and case studies from across the brandscape to prove that prioritizing these currencies is exactly what your brand needs to break through, maximize its potential, and leave everyone asking, 'How do they do it?'
Bibliographische Angaben
- Autor: Steve Susi
- 2019, 1. Auflage, 200 Seiten, Englisch
- Verlag: Lioncrest Publishing
- ISBN-10: 1544514018
- ISBN-13: 9781544514017
- Erscheinungsdatum: 11.04.2019
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 1.69 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Family Sharing
eBooks und Audiobooks (Hörbuch-Downloads) mit der Familie teilen und gemeinsam genießen. Mehr Infos hier.
Kommentar zu "Brand Currency"
0 Gebrauchte Artikel zu „Brand Currency“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Brand Currency".
Kommentar verfassen