Brand Management (ePub)

Name: Brand Management
Brand: Taylor & Francis
SKU: 132985766
Price: 53.49 EUR
Availability: OnlineOnly

Mastering Research, Theory and Practice (Sprache: Englisch)

Autoren: Tilde Heding , Charlotte F. Knudtzen , Mogens Bjerre

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This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

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Autoren-Porträt von Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre

Tilde Heding and Charlotte F. Knudtzen both consult businesses on communication issues and brand value creation. They also lecture on strategic brand management at Copenhagen Business School, Denmark.

Mogens Bjerre is an associate professor at Copenhagen Business School, Denmark, and has published widely.