Brand Revitalization (ePub)
Build a...
1°P pro 2 € Warenwert
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
This Element is an excerpt from Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Available in print and digital formats.
Build a systematic Plan to Win for revitalizing your brand: stop playing "not to lose," and get your entire organization aligned for the win!
How many times have you heard: "We all need to be on the same page"? That's the Holy Grail for marketers, managers, and executives. Yet rarely do organizations create that "one page" of purpose, actions, and metrics to which all can adhere. A Plan to Win (PTW) does just that.
Joan Kiddon is President, COO of Arcature, LLC. She consulted on McDonald's key strategic projects during its brand turnaround. Kiddon began her marketing career at BBDO in New York, moving to BBDO/West in Los Angeles where she was the Director of Market Research.
- Autoren: Larry Light , Joan Kiddon
- 2009, 1. Auflage, Englisch
- Verlag: Pearson ITP
- ISBN-10: 0131375164
- ISBN-13: 9780131375161
- Erscheinungsdatum: 12.10.2009
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Mit Kopierschutz
- Vorlesefunktion
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Brand Revitalization".
Kommentar verfassen