Branded Content and Entertainment in Advertising (ePub)
This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.
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This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.
Professionally, she currently works as a creative producer of branded content at RB brand films (www.rb-brandfilms.com). Before her current achievements, she studied Film, TV, and, New Media at UCLA. She served as CEO of Hero Pictures, a film development fund based in Hollywood, whose writers include Oscar Winner Ronald Bass and Adam Simon. She has worked as a development executive for more than ten years in the US and Spain. She combines her academic and research career with professional creative filmmaking and production expertise.
- Autor: María Rodríguez-Rabadán Benito
- 2023, 190 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1000905586
- ISBN-13: 9781000905588
- Erscheinungsdatum: 23.06.2023
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- Dateiformat: ePub
- Größe: 2.11 MB
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