Branding and Product Design (ePub)
An Integrated Perspective
(Sprache: Englisch)
Branding and design are moving closer together. Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product design and brand-building - Monika Hestad plugs that...
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Branding and design are moving closer together. Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product design and brand-building - Monika Hestad plugs that gap. Branding and Product Design examines how winning brands appear to be more creative and authentic than less successful ones. The book provides tools to help understand the role of products in building a brand and guidelines for how to bring branding and product design processes together. There are case studies based on the author's research, her years of teaching, and her own practice. Interviews delivering an 'insider' perspective on major brands bring abstract concepts to life. This is a book for design practitioners, marketers and others working with designers and for those teaching and studying at the intersection between design and branding.
Autoren-Porträt von Monika Hestad
Dr Monika Hestad is a brand and design strategist, an associate lecturer at Central Saint Martins College of Arts and Design in London and heads the consultancy Brand Valley Design. She has more than a decade's experience as a designer, and has conducted branding and design work in high-tech, FMCG and service sectors, private and public, working with brands including Nokia, Yellow Pages, Thrane & Thrane, Kvaerner, NokiaSiemens Networks, Mars, Stokke, Ringnes (Carlsberg), and Procter & Gamble. In addition to regular teaching in London and at the Oslo School of Architecture and Design, she lectures at other prestigious institutions and teaches entrepreneurs and designers in Beijing and Seoul. Hestad has a Masters in Industrial Design from the Oslo School of Architecture and Design and a PhD in Branding and Design from the same school.
Bibliographische Angaben
- Autor: Monika Hestad
- 2016, 184 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 131717271X
- ISBN-13: 9781317172710
- Erscheinungsdatum: 15.04.2016
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 1.20 MB
- Mit Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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