Brands and Branding (PDF)
The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior and research methods that every brand manager must be familiar with.
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The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior and research methods that every brand manager must be familiar with.
Suraj Commuri is a professor of marketing, Senior Associate Dean, and the Academic Director of the Center for Responsible Enterprise at the School of Business, University at Albany, State University of New York in Albany, New York. He has been a lifelong marketer and has worked in marketing in Asia, Europe, and the US. His research articles have appeared in leading journals such as the Journal of Marketing, Journal of Consumer Research, European Journal of Marketing, and Journal of Macromarketing. He loves aviation and photography, which makes aerial photography his passion.
- Autoren: Ashita Aggarwal , Suraj Commuri
- 2023, 1. Auflage, 312 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1000991644
- ISBN-13: 9781000991642
- Erscheinungsdatum: 06.11.2023
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 5.81 MB
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