Brands on a Mission (PDF)

Name: Brands on a Mission
Brand: Taylor & Francis
SKU: 132986073
Price: 47.99 EUR
Availability: OnlineOnly

How to Achieve Social Impact and Business Growth Through Purpose (Sprache: Englisch)

Autor: Myriam Sidibe

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Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies - from CEO to brand developers.

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Autoren-Porträt von Myriam Sidibe

Myriam Sidibe is one of the world's leading voices on brands that improve public health. From within Unilever, she created a movement to change the handwashing behaviours of one billion people, the single biggest hygiene programme in the world. She is a senior fellow at Harvard Kennedy School and Board Member of Wateraid UK and Kilimanjaro Blind Trust.