Brief (PDF)

Get heard by being clear and concise

The only way to survive in business today is to be a lean
communicator. Busy executives expect you to respect and manage
their time more effectively than ever. You need to do the
groundwork to make your message tight and to the point. The average
professional receives 304 emails per week and checks their
smartphones 36 times an hour and 38 hours a week. This inattention
has spread to every part of life. The average attention span has
shrunk from 12 seconds in 2000 to eight in 2012.

So, throw them a lifeline and be brief.

Author Joe McCormack tackles the challenges of inattention,
interruptions, and impatience that every professional faces. His
proven B.R.I.E.F. approach, which stands for Background, Relevance,
Information, Ending, and Follow up, helps simplify and clarify
complex communication. BRIEF will help you
summarize lengthy information, tell a short story, harness the
power of infographics and videos, and turn monologue presentations
into controlled conversations.

* Details the B.R.I.E.F. approach to distilling your message into
a brief presentation

* Written by the founder and CEO of Sheffield Marketing Partners,
which specializes in message and narrative development, who is also
a recognized expert in Narrative Mapping, a technique that helps
clients achieve a clearer and more concise message

Long story short: BRIEF will help you gain the
muscle you need to eliminate wasteful words and stand out from the
rest. Be better. Be brief.