Building a Better Business Using the Lego Serious Play Method (PDF)

Unleash innovation potential with creative, serious play

Building a Better Business Using the LEGO® SERIOUS
PLAY® Method delivers a creative approach to enhancing
innovation and improving business performance, with the focus on
unleashing play. Written by the two original Master Trainers for
LEGO SERIOUS PLAY (LSP), the book outlines how LSP can develop
teams, people, relationships and business . Based on the merging of
play with organizational development, systems thinking and strategy
development, LSP can foster improved meetings, faster innovation
processes, team growth, and better communication.

The belief that everyone intends to "do good" and has the
potential to do it is at the heart of LSP. The method nurtures the
idea that everyone in an organization can contribute to discussions
and outcomes. Building with LEGO bricks is a type of creative play
that triggers a different kind of thought process, unleashing
imagination and potential that is frequently untapped by the
logical mind. The book explains this hands-on, minds-on approach,
and discusses the theory as well as the practical implementation of
LSP. Topics include:

* Observation of internal and external interaction dynamics

* Fostering a free and honest exchange of opinions

* Suspending hierarchy for better, more effective
communication

* Facilitating change by encouraging exploration

The LEGO SERIOUS PLAY method is employed by start-ups and
multinational corporations alike to maximize synergy among teams
and throughout organizations. For leaders looking to boost
effectiveness and see better results, Building a Better Business
Using the LEGO® SERIOUS PLAY® Method is a
comprehensive introduction to this creative management
technique.