Building Corporate Identity, Image and Reputation in the Digital Era (PDF)
Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.
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Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.
Charles Dennis is Professor of Consumer Behaviour with the Department of Marketing, Branding and Tourism at the Business School, Middlesex University London, UK.
Pantea Foroudi is a Senior Lecturer in Branding with the Department of Marketing, Branding and Tourism at the Business School, Middlesex University London, UK.
- 2021, 1. Auflage, 572 Seiten, Englisch
- Herausgegeben: T C Melewar, Charles Dennis, Pantea Foroudi
- Verlag: Taylor & Francis
- ISBN-10: 1000382176
- ISBN-13: 9781000382174
- Erscheinungsdatum: 29.07.2021
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 9.64 MB
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