Business Branding: The Ultimate Branding Guide (ePub)

(Sprache: Englisch)

Autor: Lucy Delaney

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Business Branding: The Ultimate Branding Guide, Lucy Delaney

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Bestellnummer: 77212101

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Branding in short is the practice of using your business name and logo in marketing communications allowing for the consumer to better recognize you for what products you offer in the market place. Branding does more than create recognition however, branding builds trust and loyalty among the consumer market allowing you to penetrate future markets with new product offerings more successfully. Successful branding campaigns can expect more sustained customer relationships and sales over longer periods of time than companies not implementing branding strategies.