Business Research Reporting (ePub)
(Sprache: Englisch)
Business Research Reporting addresses the essential activities of locating, collecting, evaluating, analyzing, interpreting, and reporting business data. It highlights the value of primary and secondary research to making business decisions and solving...
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Business Research Reporting addresses the essential activities of locating, collecting, evaluating, analyzing, interpreting, and reporting business data. It highlights the value of primary and secondary research to making business decisions and solving business problems. It aims to help business managers, MBA candidates, and upper-level college students boost their research skills and report research with confidence. This book discusses primary data collection, sampling concepts, and the use of measurement and scales in preparing instruments. Also, this book explores statistical and non-statistical analysis of qualitative and quantitative data and data interpretation (findings, conclusions, and recommendations). The author shows how to locate, evaluate, and extract secondary data found on the web and in brick-and-mortar libraries, including optimized searching, evaluating, and recording. Plus, the book demonstrates how to avoid copyright infringement and plagiarism, use online citation software, and cite sources when writing and presenting. Two glossaries—one each for primary and secondary research—round out the content. Business Research Reporting can be your go-to guidebook for years to come. Reading through it in a couple of hours, you can pick up ample information to apply instantly. Then keep it handy and refer to it in your ongoing research activities.
Autoren-Porträt von Dorinda Clippinger
Dr. Dorinda Clippinger, a member of Association for Business Communication since 1999, earned business education degrees from Shippensburg University of Pennsylvania and Indiana University—Bloomington; taught information management in Western Kentucky University’s College of Business Administration; and managed titles and development teams for South-Western Publishing Co. before founding Penworthy Learning Systems, a developer of instructional materials. She taught professional communication as lecturer in management, Darla Moore School of Business, University of South Carolina and authored Planning and Organizing Business Reports (2016) and Producing Written and Oral Business Reports (2017) for Business Expert Press.
Bibliographische Angaben
- Autor: Dorinda Clippinger
- 2017, 204 Seiten, Englisch
- Verlag: Business Expert Press
- ISBN-10: 1631574205
- ISBN-13: 9781631574207
- Erscheinungsdatum: 05.12.2017
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 10 MB
- Mit Kopierschutz
Sprache:
Englisch
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