Business Strategy in a Semiglobal Economy (ePub)
(Sprache: Englisch)
This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and...
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This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, "e;Business Strategy in a Semiglobal Economy"e; raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.
Autoren-Porträt von Panos Mourdoukoutas
Mourdoukoutas, Panos
Bibliographische Angaben
- Autor: Panos Mourdoukoutas
- 2015, 232 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1317475488
- ISBN-13: 9781317475484
- Erscheinungsdatum: 26.03.2015
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 2.63 MB
- Mit Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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