Celebrity Fashion Marketing (PDF)
This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.
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This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.
Professor Angela Lee is Associate Dean (Research) at the University College of Estate Management, UK. She has published more than 300 journals and conference publications based on her research, as well as five books, and managed numerous externally funded research projects to successful completion. In addition to her associate dean positions, she has previously held head of department roles at the Universities of Salford and the University of Huddersfield, UK.
- Autoren: Fykaa Caan , Angela Lee
- 2023, 144 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1000830896
- ISBN-13: 9781000830897
- Erscheinungsdatum: 21.02.2023
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 3.28 MB
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