The Chinese Consumer Market (ePub)
Opportunities and Risks
(Sprache: Englisch)
The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer...
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Produktinformationen zu „The Chinese Consumer Market (ePub)“
The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies.
- The first book is in English made by Chinese researchers with a Chinese viewpoint of developments
- Provides the management implications in different sectors of the Chinese economy
- Predicts future trends
Autoren-Porträt
Lei Tang is a researcher at the MINT lab of INT (Institut National des Telecommunications) in France; she is also a visiting professor at Beijing University of Posts and Telecommunications. Originally from mainland China, she has 10 years of professional experience in China in business development in a high technology environment. After seven years of studies in France, she holds a postgraduate degree in marketing, a Master in telecomms management, and three years of professional experience in multinational groups Her fields of research are primarily focused on mobile business from an international comparative perspective - consumer behaviour from its technological, intercultural, anthropological, and sociological aspect - that is mostly business-based.
Bibliographische Angaben
- 2009, 250 Seiten, Englisch
- Herausgegeben: Lei Tang
- Verlag: Elsevier Science & Techn.
- ISBN-10: 1780632207
- ISBN-13: 9781780632209
- Erscheinungsdatum: 29.04.2009
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 4.23 MB
- Mit Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kopierschutz
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