The Tourism and Leisure Experience / Aspects of Tourism Bd.44 (ePub)

Name: The Tourism and Leisure Experience / Aspects of Tourism Bd.44
Brand: Multilingual Matters
SKU: 53885771
Price: 36.99 EUR
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Consumer and Managerial Perspectives (Sprache: Englisch)

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People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging international scholars, it is organised into three sections: understanding experiences, researching experiences and managing experiences. It aims to provide students, researchers and managers with a stimulating overview of the current research and managerial issues in the field and as well as a resource to guide their further reading.

Autoren-Porträt

Michael Morgan is Senior Lecturer at Bournemouth University and leader of the MA European Tourism Management programme delivered by a consortium of European universities. He has written and contributed to several books on Leisure and Tourism Marketing, including the latest edition (2009) of Marketing in Travel and Tourism with Victor Middleton and Alan Fyall. His current research activities into the experience of tourism have included the editing of special editions of the International Journal of Tourism Research and the Journal of Foodservice.

Peter Lugosi is Senior Lecturer at Bournemouth University. He has researched and published on a wide range of subjects including research ethics, hospitable spaces, consumer participation, hospitality and urban regeneration, entrepreneurship and organisational culture. His work appears in a number of journals including Qualitative Inquiry, Space and Culture, The Service Industries Journal and Urban Studies.

J. R. Brent Ritchie holds the Professorship in Tourism Management at the Haskayne School of Business, University of Calgary, and serves as Chair of the University of Calgary's World Tourism Education & Research Centre.

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Bibliographische Angaben

2010, 264 Seiten, Englisch
Herausgegeben: Michael Morgan, Peter Lugosi, J. R. Brent Ritchie
Verlag: Multilingual Matters
ISBN-10: 1845412036
ISBN-13: 9781845412036
Erscheinungsdatum: 01.09.2010

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Dateiformat: ePub
Größe: 1.32 MB
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