Coca-Cola's Marketing Strategy: An Analysis of Price, Product and Communication (ePub)
(Sprache: Englisch)
Research Paper (undergraduate) from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, , language: English, abstract: Coca-Cola: a Soft drink which is not only refreshment, but an American...
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Research Paper (undergraduate) from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, , language: English, abstract: Coca-Cola: a Soft drink which is not only refreshment, but an American symbol.
Coca-Cola has grown to one of the world's biggest and most successful companies.
Such a success could only be achieved by a strong and outstanding Marketing Management.
Coca-Cola connects with its audience and customers in a way that other companies don't do.
This report provides information about Coca-Cola's Marketing Strategy and analyzes its
communication, product and price policy.
Coca-Cola has grown to one of the world's biggest and most successful companies.
Such a success could only be achieved by a strong and outstanding Marketing Management.
Coca-Cola connects with its audience and customers in a way that other companies don't do.
This report provides information about Coca-Cola's Marketing Strategy and analyzes its
communication, product and price policy.
Bibliographische Angaben
- Autor: Julia Anders
- 2013, 1. Auflage, 56 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3656494983
- ISBN-13: 9783656494980
- Erscheinungsdatum: 11.09.2013
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 7.88 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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