Collections: Powerful Social Media, Branding, PR Practices (ePub)
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Larry Light is CEO of Arcature, LLC, a leading global brand consultant. He served as Global Chief Marketing Officer for McDonald's during 2002-2005, the crucial years of its marketing turnaround. Light was formerly Executive Vice-President at BBDO, responsible for market research and media; Chairman and CEO of Bates Worldwide's international division; and a member of Bates' Board of Directors.
Joan Kiddon is President, COO of Arcature, LLC. She consulted on McDonald's key strategic projects during its brand turnaround. Kiddon began her marketing career at BBDO in New York, moving to BBDO/West in Los Angeles where she was the Director of Market Research.
Barry Libert is the chairman of Mzinga, a leading enterprise social technology and services provider. The company manages over 14,000 online communities, which draw more than 60 million total online visitors every month. He coauthored We Are Smarter than Me, a critically acclaimed book created in collaboration with Wharton School Publishing and more than 4,000 community participants that illustrates how businesses can profit from the wisdom of crowds. A one-time McKinsey and Company consultant, Libert is also author of Barack, Inc., Cracking the Value Code, and Value RX
Jon Spector is CEO of The Conference Board. Previously, Jon was Vice Dean and Director of Wharton Executive Education and spent 20 years consulting for McKinsey & Company on issues of strategy, organization, and operations.
Mark Magnacca has invested 15 years in discovering what sets great communicators apart. He recently brought his insights together in the book So What? As founder and President of Insight Development Group, Magnacca's seminar and training
Robert Brunner founded Apple's legendary Industrial Design Group, which designed the original Macintosh PowerBook, Newton, and 20th Anniversary Mac. As a partner at Pentagram, he worked with Fortune 500 companies including Nike, Microsoft, HP, Dell, and Nokia. In early 2007, he founded Ammunition, a product design, brand, and interactive development consultancy. Brunner's product designs are included in the permanent collection of the Museum of Modern Art (MoMA). He teaches advanced product design at Stanford University.
Stewart Emery, a father of the Human Potential Movement, served as the first CEO of est, cofounded Actualizations, led seminars in dozens of countries, and has coached over 12,000 people in the last three decades. He is the bestselling author of Actualizations: You Don't Have to Rehearse to Be Yourself and The Owner's Manual For Your Life. As a consultant, he asked the questions that led MasterCard to its legendary "Priceless" campaign.
Deirdre K. Breakenridge is President and Director of Communications at PFS Marketwyse. An industry veteran, she counsels senior-level executives and leads a creative team of PR and marketing executives strategizing to gain brand awa...
- Autor: FT Press Delivers
- 2010, Englisch
- ISBN-10: 0132489511
- ISBN-13: 9780132489515
- Erscheinungsdatum: 01.07.2010
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- Dateiformat: ePub
- Größe: 2.19 MB
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