Competing for Capital / Wiley Finance Editions (PDF)

Praise for Competing for Capital

"An indispensable guide for investor relations and communication
counselors alike. With more individual investors in the market than
ever before, this book makes navigating the new regulatory playing
field much more possible--and makes clear the path to
victory."

--Michael W. Robinson

Director, Levick Strategic Communications; Former Director of
Public Affairs and Policy, U.S. Securities and Exchange Commission
(SEC); Director of Media Relations, NASD

"More than simply writing a textbook on IR, Bruce Marcus shares his
wealth of experience and critical viewpoint with those seeking to
understand a fast-changing profession."

--June Filingeri

President of Comm-Partners LLC, Investor Relations Consultant, and
Educator

"Bruce Marcus puts some solid ground under the shifting landscape
of being an investor relations professional. A must-read primer for
public companies."

--Robert C. Roeper

Managing Director, VIMAC Ventures, LLC

"As the song lyrics go, 'everything old is new again,' but this
time with a vengeance. Disclosure has always been the touchstone of
securities laws, but now more disclosure is required on a real-time
basis with heightened accountability. Competing for Capital is a
must-read for those in the securities industry, providing insights
into securities markets, the information age and technology, and
their impact on the job of investor relations professionals.
Investors come in all shapes and sizes from around the globe, and
investor relations personnel have their work cut out for them to
provide clear, comprehensible, and comprehensive information,
accessible to the novice and sophisticate alike. Competing for
Capital shows them the way."

--Donna L. Brooks, Esq.

Partner, Shipman & Goodwin, LLP

"Competing for Capital puts our recent turbulent financial
marketplace in context, provides solid information for both new and
experienced investor relations practitioners, and offers insights
into the future of IR--all in Bruce Marcus's easy-reading
style."

--Dixie Watterson

IR consultant, Communica Partners

"Competing for Capital aptly illustrates how investor relations has
become a major corporate responsibility in generating trust, and
how the profession must realize now more than ever that the needs
of investors have changed because of technology, regulation, and
globalization."

--Mark Kollar

Managing Director, Cubitt Jacobs & Prosek