Competitive Intelligence, Analysis and Strategy (PDF)
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The Holy Grail for most organisations, is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation, its explicit, implicit, acquired and derived knowledge.
This book was originally published as two special issues of the Journal of Strategic Marketing.
Sheila Wright is Reader in Competitive Intelligence and Marketing Strategy at De Montfort University, UK. She is widely regarded as a thought leader in the Competitive Intelligence and Insight Management field. Previous contributions to the field include numerous Journal articles and conference papers as well as invited addresses to industry bodies and practitioners.
- 2014, 248 Seiten, Englisch
- Herausgegeben: Sheila Wright
- Verlag: Taylor & Francis
- ISBN-10: 1317980964
- ISBN-13: 9781317980964
- Erscheinungsdatum: 10.07.2014
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- Größe: 3.98 MB
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