Complete Sol Worth / USC Annenberg Press (ePub)

Larry Gross serves as Vice Dean at the USC Annenberg School for Communication and Journalism. Gross spent 35 years at the University of Pennsylvania's Annenberg School where he was the Sol Worth Professor of Communication and deputy dean before joining USC in 2003 as director of the School of Communication. Gross holds degrees in psychology from Brandeis University and Columbia University. From 1971 to 1991, Gross co-directed the Cultural Indicators Project with George Gerbner which focused on television content and its influence on viewer attitudes and behavior, introducing the theory of cultivation. He has written and edited books covering a wide variety of issues in visual and cultural communication, as well as GLBT media studies. Gross was named a Guggenheim Fellow in 1998 and received the International Communication Association's Aubrey Fisher Mentorship Award in 2001. He was President of the International Communication Association in 2011-2012. He is the editor of the International Journal of Communication.

Jay Ruby, an emeritus professor of Anthropology at Temple University in Philadelphia, has been exploring the relationship between cultures and pictures for the past 40 years and is considered a leader in the field of visual anthropology and multimedia ethnography. His research interests revolve around the application of anthropological insights to the production and comprehension of photographs, film and TV. He holds degrees from the University of California, Los Angeles. A founding member of the Society for the Anthropology of Visual Communication, past president of International Film Seminars, Ruby holds advisory and board memberships in a number of national and international organizations. Since 1960, he has edited a variety of journals on American archaeology, popular culture, and visual anthropology. For the past three decades, he has conducted ethnographic studies of pictorial communication in Juniata County, PA, Oak Park, IL, and Bohemian Malibu.

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