Conditioning Your Mind (PDF)

Creativity is the method of unleashing the mind to think in different ways and imagine new ideas. Its goes beyond drawing or painting pictures, building sculptures, or craft making. At its most basic level, creativity is a set of ideas which leads to something new. It spurs innovation and can be used to improve the way you think. Creativity is also the secret sauce to enhancing a company's products, services, and processes. In Conditioning Your Mind, Jennifer Yaros shatters preconceived notions about what creativity is and means. She explains it is not a talent only some people are born with and instead is an innate skill everyone possesses. Practice, she says, is the only way to nurture and grow it. Through a series of unique and divergent learning activities, you'll learn how to prepare your body, thinking, and ego to be more creative. Yaros offers tips on how to block out the noise and tap into both the left and right sides of the brain. Just as important, you will learn how to Fail ... Like a Genius(TM). Failure is the key to creativity, if done properly. Yaros provides a three-step method to turn your failures into creative ideas and innovative solutions. By changing your approach and overcoming your fear of failure, there is no limit to what you can imagine. In the end, Conditioning Your Mind rebuilds an image of creativity-with you at the center.