Consumer Behaviour and Analytics (ePub)

Name: Consumer Behaviour and Analytics
Brand: Taylor & Francis
SKU: 127439936
Price: 53.49 EUR
Availability: OnlineOnly

Data Driven Decision Making (Sprache: Englisch)

Autor: Andrew Smith

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Consumer Behaviour and Analytics, Andrew Smith

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This volume provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this text reviews the issues and concepts essential for navigating this new terrain. It demonstrates how we can use data...

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Autoren-Porträt von Andrew Smith

Andrew Smith BSc, MSc, PhD, is currently the Director of the N/LAB at Nottingham University Business School, UK where he is Professor of Consumer Behaviour. He is also an associate of The Horizon Institute (for digital economy research). Professor Smith has published numerous papers on consumer behaviour and worked on a number of funded research projects for Research Councils UK, ESRC, EPSRC, DFID, ERC, Bill and Melinda Gates Foundation, European Union, The Office of Fair Trading and Innovate UK among others. These projects have involved various multinationals and NGOs (including Walgreens Boots Alliance, World Bank Group, Tesco, IPSOS and Experian among others).