Consumer Culture Theory in Asia (PDF)

Name: Consumer Culture Theory in Asia
Brand: Taylor & Francis
SKU: 141262888
Price: 61.49 EUR
Availability: OnlineOnly

History and Contemporary Issues (Sprache: Englisch)

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We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today's...

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Yuko Minowa is Professor of Marketing in the School of Business at the Brooklyn Campus of Long Island University in New York, Unites States.

Russell Belk is York University Distinguished Research Professor and Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University, Canada.