Consumer Ethnocentrism, Country of Origin and Marketing (PDF)
Country of origin and consumer ethnocentrism are evolving constructs as consumers' perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.
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Country of origin and consumer ethnocentrism are evolving constructs as consumers' perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.
Tomasz Domanski is Full Professor and Director of the Department of International Marketing and Retailing, University of Lodz, Poland, and Director of a Polish-French MBA programme. He also served as Dean of the Faculty of International and Political Studies, and as the President of the Committee of Academic Policy advising the Polish Minister of Science and Higher Education. His research interests include marketing strategies of distribution chains, food marketing, place marketing, and university internationalisation. He has been involved in numerous national and international research and education projects, and has authored and co-authored over 180 academic publications, including 20 books, in Poland and abroad. He was the local coordinator of the CampusCulturae project in the framework
- Autoren: Pawel Bryla , Tomasz Domanski
- 2022, 356 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1000718786
- ISBN-13: 9781000718782
- Erscheinungsdatum: 06.10.2022
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- Dateiformat: PDF
- Größe: 7.68 MB
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