Consumers - in a state of sensory overload (ePub)
(Sprache: Englisch)
Research Paper (postgraduate) from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: keine, Berg Universität Kosice (Berg Universität Kosice), language: English, abstract: The reciprocal development of the key...
sofort als Download lieferbar
eBook (ePub)
16.99 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Consumers - in a state of sensory overload (ePub)“
Research Paper (postgraduate) from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: keine, Berg Universität Kosice (Berg Universität Kosice), language: English, abstract: The reciprocal development of the key factors in the media and communication market:
- The atomisation of the media,
- The development of new communication technologies and
- The change in media behaviour on the part of the customers
has not yet been completed. Advertising companies are under immense pressure to get their marketing mix right, i.e. effective. In regard to changes in the media and communication market we can see new media pushing out the classical ones, whereby the classical media have not been completely replaced. At present, for example, classical printing media enjoy a higher credibility than electronic media.
- The atomisation of the media,
- The development of new communication technologies and
- The change in media behaviour on the part of the customers
has not yet been completed. Advertising companies are under immense pressure to get their marketing mix right, i.e. effective. In regard to changes in the media and communication market we can see new media pushing out the classical ones, whereby the classical media have not been completely replaced. At present, for example, classical printing media enjoy a higher credibility than electronic media.
Bibliographische Angaben
- Autor: Lenz Raimund
- 2008, 1. Auflage, 24 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 364011020X
- ISBN-13: 9783640110209
- Erscheinungsdatum: 23.07.2008
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 0.14 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kommentar zu "Consumers - in a state of sensory overload"
0 Gebrauchte Artikel zu „Consumers - in a state of sensory overload“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Consumers - in a state of sensory overload".
Kommentar verfassen