Consumption in China / China Today Bd.1 (ePub)
How China's New Consumer Ideology is Shaping the Nation
(Sprache: Englisch)
Consumption practices in China have been transformed at an
unprecedented pace. Under Mao Zedong, the state controlled nearly
all aspects of what people consumed, from everyday necessities to
entertainment and the media; today, shoddy state-run...
unprecedented pace. Under Mao Zedong, the state controlled nearly
all aspects of what people consumed, from everyday necessities to
entertainment and the media; today, shoddy state-run...
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Consumption practices in China have been transformed at an
unprecedented pace. Under Mao Zedong, the state controlled nearly
all aspects of what people consumed, from everyday necessities to
entertainment and the media; today, shoddy state-run stores
characterized by a dearth of choices have made way for luxury malls
and hypermarkets filled with a multitude of products.
Consumption in China explores what it means to be a consumer
in the world's fastest growing economy. LiAnne Yu provides a
multi-faceted portrait of the impact of increased consumption on
urban spaces, social status, lifestyles, identities, and freedom of
expression. The book also examines what is unique and what is
universal about how consumer practices in China have developed,
investigating the factors that differentiate them from what has
been observed among the already mature consumer markets.
Behind the often staggering statistics about China are the very
human stories that highlight the emotional and social triggers
behind consumption. This engaging book is a valuable resource for
students, scholars and business professionals interested in a
deeper understanding of what motivates China's consumers, and
what challenges they face as more aspects of everyday life become
commoditized.
unprecedented pace. Under Mao Zedong, the state controlled nearly
all aspects of what people consumed, from everyday necessities to
entertainment and the media; today, shoddy state-run stores
characterized by a dearth of choices have made way for luxury malls
and hypermarkets filled with a multitude of products.
Consumption in China explores what it means to be a consumer
in the world's fastest growing economy. LiAnne Yu provides a
multi-faceted portrait of the impact of increased consumption on
urban spaces, social status, lifestyles, identities, and freedom of
expression. The book also examines what is unique and what is
universal about how consumer practices in China have developed,
investigating the factors that differentiate them from what has
been observed among the already mature consumer markets.
Behind the often staggering statistics about China are the very
human stories that highlight the emotional and social triggers
behind consumption. This engaging book is a valuable resource for
students, scholars and business professionals interested in a
deeper understanding of what motivates China's consumers, and
what challenges they face as more aspects of everyday life become
commoditized.
Autoren-Porträt von LiAnne Yu
LiAnne Yu received her PhD in Anthropology from UC San Diego, and is an independent consumer consultant with particular expertise in emerging markets, having worked with clients such as Microsoft, Google, HP, eBay, Time Warner, and Global English.
Bibliographische Angaben
- Autor: LiAnne Yu
- 2014, 1. Auflage, 176 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0745684572
- ISBN-13: 9780745684574
- Erscheinungsdatum: 05.11.2014
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- Dateiformat: ePub
- Größe: 0.87 MB
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Sprache:
Englisch
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