Content Infrastructure Management / Markt- und Unternehmensentwicklung Markets and Organisations (PDF)
Results of an empirical study in the print industry
(Sprache: Englisch)
Because of the increasing digitization and modularity of content media companies are challenged to exploit the gained degrees of freedom in the management of their most valuable asset. Opportunities abound - reutilizing, bundling and pushing content through...
sofort als Download lieferbar
eBook (pdf)
53.49 €
26 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Content Infrastructure Management / Markt- und Unternehmensentwicklung Markets and Organisations (PDF)“
Because of the increasing digitization and modularity of content media companies are challenged to exploit the gained degrees of freedom in the management of their most valuable asset. Opportunities abound - reutilizing, bundling and pushing content through diverse media channels leading to higher returns on investment. Although many studies have tackled the problem of properly allocating data, processing power or IT-related decision rights in the past, the topic of media content allocation has been neglected so far.
Taking into account strategic, organizational and technological factors Alexander Benlian explores the question of whether to centralize or to decentralize media content. The findings basically emphasize the need to design publishing organizations that follow certain patterns of congruency and consistency in order to realize greater effectiveness. These observed patterns or invariabilities may provide infrastructure managers with a benchmark against which to reassess the design of their own content allocation configuration. Aligned content infrastructures can be considered to dramatically increase the smoothness of content flows and to enhance production and bundling capabilities.
Taking into account strategic, organizational and technological factors Alexander Benlian explores the question of whether to centralize or to decentralize media content. The findings basically emphasize the need to design publishing organizations that follow certain patterns of congruency and consistency in order to realize greater effectiveness. These observed patterns or invariabilities may provide infrastructure managers with a benchmark against which to reassess the design of their own content allocation configuration. Aligned content infrastructures can be considered to dramatically increase the smoothness of content flows and to enhance production and bundling capabilities.
Autoren-Porträt von Alexander Benlian
Dr. Alexander Benlian ist wissenschaftlicher Mitarbeiter von Prof. Dr. Thomas Hess am Institut für Wirtschaftsinformatik und Neue Medien der Universität München
Bibliographische Angaben
- Autor: Alexander Benlian
- 2006, 2006, 246 Seiten, Englisch
- Verlag: Deutscher Universitätsvlg
- ISBN-10: 3835057006
- ISBN-13: 9783835057005
- Erscheinungsdatum: 19.09.2006
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 2.50 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kommentar zu "Content Infrastructure Management / Markt- und Unternehmensentwicklung Markets and Organisations"
0 Gebrauchte Artikel zu „Content Infrastructure Management / Markt- und Unternehmensentwicklung Markets and Organisations“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Content Infrastructure Management / Markt- und Unternehmensentwicklung Markets and Organisations".
Kommentar verfassen