Convert Every Click (ePub)
Make More Money Online with Holistic Conversion Rate Optimization
(Sprache: Englisch)
A holistic approach to conversion rate optimization that
encompasses an entire business--online and offline--to
drive more sales and referrals, and increase bottom-line
profits
In order for your business to survive, you must convert
anonymous traffic...
encompasses an entire business--online and offline--to
drive more sales and referrals, and increase bottom-line
profits
In order for your business to survive, you must convert
anonymous traffic...
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Produktdetails
Produktinformationen zu „Convert Every Click (ePub)“
A holistic approach to conversion rate optimization that
encompasses an entire business--online and offline--to
drive more sales and referrals, and increase bottom-line
profits
In order for your business to survive, you must convert
anonymous traffic into sales. The better you do that, the more
money you make. The science of tweaking and testing webpages to
convert the maximum number of people is known as conversion rate
optimization (CRO). Convert Every Click introduces
an expanded vision of CRO that the author, Benji Rabhan, calls
"holistic conversion rate optimization." Internet technology and
innovation have changed the way you should be optimizing your
business, your marketing, and your websites. The book looks at the
psychology behind this new way of optimizing an entire business for
more profits. It examines how your website plays a role in your
overall business strategy, and details how to use CRO psychology
and strategies to increase profits.
* Teaches proven strategies for increasing conversions across
your entire business
* Details various split testing and data gathering methods and
when to use each one
* Unveils a holistic approach to conversion rate optimization,
using technology to create a more customer-centric experience that
not only increases conversions, but also improves customer
engagement and satisfaction
With guidance from Convert Every Click, you'll learn how
to boost conversions and consumption across your entire business by
maximizing every bit of your hard-earned traffic before, during,
and after a sale.
encompasses an entire business--online and offline--to
drive more sales and referrals, and increase bottom-line
profits
In order for your business to survive, you must convert
anonymous traffic into sales. The better you do that, the more
money you make. The science of tweaking and testing webpages to
convert the maximum number of people is known as conversion rate
optimization (CRO). Convert Every Click introduces
an expanded vision of CRO that the author, Benji Rabhan, calls
"holistic conversion rate optimization." Internet technology and
innovation have changed the way you should be optimizing your
business, your marketing, and your websites. The book looks at the
psychology behind this new way of optimizing an entire business for
more profits. It examines how your website plays a role in your
overall business strategy, and details how to use CRO psychology
and strategies to increase profits.
* Teaches proven strategies for increasing conversions across
your entire business
* Details various split testing and data gathering methods and
when to use each one
* Unveils a holistic approach to conversion rate optimization,
using technology to create a more customer-centric experience that
not only increases conversions, but also improves customer
engagement and satisfaction
With guidance from Convert Every Click, you'll learn how
to boost conversions and consumption across your entire business by
maximizing every bit of your hard-earned traffic before, during,
and after a sale.
Autoren-Porträt von Benji Rabhan
BENJI RABHAN is the founder and CEO of ConversionCore, a consulting firm that works with companies to scientifically optimize their entire business, from traffic generation through website conversion and follow-up marketing. An expert in peak performance for medium- to large-sized companies, Rabhan credits his Holistic Conversion Rate Optimization process for his over 90 percent success rate with increasing conversions for clients.
Bibliographische Angaben
- Autor: Benji Rabhan
- 2013, 1. Auflage, 240 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1118759702
- ISBN-13: 9781118759707
- Erscheinungsdatum: 16.09.2013
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 4.09 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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