Corporate Branding in Logistics and Transportation (ePub)

Marketing, International Journal of Management Reviews, Industrial Marketing Management, Technological Forecasting and Social Change, among others. He has contributed chapters in edited books, published case studies and teaching notes. His research outputs have appeared in the media and press. He has also conducted executive courses for international companies including Sony, British Steel, Nestle, and Safeway. T.C. is the former editor of the Journal of Brand Management and is now editor emeritus of the journal. Professor Melewar has been involved as guest editor for journals including Business Ethics Quarterly, Journal of World Business, Journal of Business Research, International Marketing Review, European Journal of Marketing, Journal of Brand Management, Management Decision, Qualitative Market Research: An International Journal, among others. He was awarded an Honorary Fellow and Life Member by the Academy of Marketing in 2016.

Pantea Foroudi (PhD, SFHEA, MSc (Honours), MA, BA (Honours)) is the Business Manager and Solution Architect at Foroudi Consultancy and is a member of the Marketing and Branding Department, Brunel Business School, London. Pantea has been working in the field of design, branding, and marketing since 1996, and she has experience as a creative innovator and practical problem-solver in visual identity, graphic design, and branding in different sectors. Her primary research interest has focused on consumer behaviour from a multidisciplinary approach based on two research streams: (i) corporate brand design and identity, and (ii) sustainable development goals (SDGs). Pantea has been published widely in international academic journals, such as the British Journal of Management, Journal of Business Research, European Journal of Marketing, International Journal of Hospitality Management, and others. She is the associate/senior editor of the International Journal of Hospitality Management, Journal of Business Research, International Journal of Hospitality Management, International Journal of Management Reviews, International Journal of Contemporary Hospitality Management, and European Journal of International Management (EJIM), among others.

Suraksha Gupta is Professor of Marketing at Newcastle University, London, UK. Suraksha has been conferred with an award of Best Professor in Marketing for her teaching and for Excellence in Academic Research for her work as a marketing scholar. She has also been awarded for her outstanding achievements by brands like Intel Corporation and Samsung during her industry tenure. Her research work has appeared in many journals, such as Journal of World Business, British Journal of Management, Industrial Marketing Management, Journal of Business Research, Information Technology and People, Computers in Human Behaviour, and Technological Forecasting and Social Change. In her research, Suraksha focuses on micro-level firms to study growth strategies of international brands in resource-constrained environments of emerging markets. In her current work, she has been trying to push boundaries of our knowledge about possible linkages between marketing initiatives of international brands and Sustainable Development Goals by looking at the interplay between constructs such as branding, waste management, and poverty reduction.